Our Journals: Amber Jones


Our Journals: Amber Jones

Growing up in Aotearoa New Zealand, the ocean is never far away, but it wasn’t until later that it became something I truly lived inside of rather than just alongside. My early work started on land; photographing friends surfing, skating, moving through everyday freedom, but I was always most drawn to the moments in between: the water, the elements, the feeling of being fully present in a place. Over time, the ocean became both my studio and my grounding point. I now find myself chasing light, weather, and tides as much as I chase stories. It’s less about being “by the sea” and more about the sea being the lens through which I see everything.
The ocean has taught me to soften. To surrender. It doesn’t negotiate or rush, and it constantly reminds me that I am not in control in the way I sometimes think I am. As a woman, and especially moving through different seasons of life and motherhood, it has shown me that strength and softness aren’t opposites. The sea can be both calm and chaotic, and still entirely itself. That’s something I return to often, the permission to change, to expand, to rest, to surge forward again. It’s also taught me presence. You can’t be anywhere else when you’re in it.
Project Hapū has been one of the most meaningful bodies of work in my life. It’s been an honour to witness wāhine in such a powerful transition - not just physically, but emotionally and spiritually - and to see how the ocean holds them differently during that time and through those different seasons. It's the safe place we all yearned for and returned to in order to feel most like ourselves through those challenging chapters. What has moved me most is how universal it is. No matter their background, every woman enters the water slightly differently, but leaves with the same sense of being held. It has reinforced for me that motherhood is not separate from nature; it is nature. The ocean becomes a mirror for that truth, reflecting back strength, vulnerability, fear, joy, and everything in between.
Start before you feel ready, and let the ocean teach you the rest. You don’t need to have it all figured out to begin building a life that feels more connected to nature. The truth is, nature will rearrange your priorities anyway. The more time you spend in it, the less you try to control it and the more you start to trust yourself inside of it. It doesn't have to be an extreme act (like surfing or kiteboarding or freediving), most of us gravitate toward a life by the sea purely for the feel of it being in close proximity, then the rituals and hobbies follow because the need to be submerged in it only grows :) Let it be messy, intuitive, and yours. The sea doesn’t ask for perfection, only presence.
Start before you feel ready, and let the ocean teach you the rest. You don’t need to have it all figured out to begin building a life that feels more connected to nature. The truth is, nature will rearrange your priorities anyway. The more time you spend in it, the less you try to control it and the more you start to trust yourself inside of it. It doesn't have to be an extreme act (like surfing or kiteboarding or freediving), most of us gravitate toward a life by the sea purely for the feel of it being in close proximity, then the rituals and hobbies follow because the need to be submerged in it only grows :) Let it be messy, intuitive, and yours. The sea doesn’t ask for perfection, only presence.
Song of the Sea
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