Gosh well, I guess I have always been creative since being a child, I must inherit that from my mum! Since childhood, I have always been in awe of my natural landscapes whether that being in England or New Zealand.
As kids growing up in the UK, we did a lot of country walks, and you would always find me picking wildflowers and pressing them into my mum's old art history books at home.
After school, I moved into Spatial Design which then organically led me into floristry at the ripe age of 22. I very quickly fell in love with my new medium being flowers, and from there, my passion just continued to grow.
However, being the driven character I am. I did decide to take a change in path at 25 and this is when I trained to be a children’s nurse. Nursing was an incredible career and gave me immense satisfaction and purpose, and to be honest, without my nursing background, I don’t think I would have launched RFF.
As time passed working as an ED nurse, the pullback to flowers became more apparent and I decided to transition back into flowers and this is when RFF was launched in 2020.
My aim is, to build an art-driven brand that specialises in weddings and events nationwide!
For me, having these polar opposite careers has helped me refine myself as a woman! I feel empowered from my journey, and I often encourage young florists who are seeking guidance, to develop as many skills as they can because broad skills are always transferable.
Oh yes, I remember first meeting Zoë and I remember just instantly feeling at ease and in awe of her presence!
Zoë has helped me over the years to curate a very special & timeless collection of her jewels that I will treasure for eternity. I hope to pass these precious pieces down to my future daughter and so on.
At this stage, I was in my nursing element and I do remember at some point saying to Zoë that I wanted to transition back into flowers. She always seemed so positive towards me whether that being flowers or nursing, but that’s her she’s just the most incredible soul.
My love for flowers at this stage was still very much alive despite being in the trenches of nursing, and during this time I was making the manifestations to transition back and how that could look for me.
I wanted to bring a unique and contemporary feel to the floral industry, so I had to take some time to really manifest what I wanted.
The floral industry can be challenging in NZ and for me taking some time to further develop my character and skills was a part of my journey to becoming the business owner I am today.
Oh yes, I remember first meeting Zoë and I remember just instantly feeling at ease and in awe of her presence!
Zoë has helped me over the years to curate a very special & timeless collection of her jewels that I will treasure for eternity. I hope to pass these precious pieces down to my future daughter and so on.
At this stage, I was in my nursing element and I do remember at some point saying to Zoë that I wanted to transition back into flowers. She always seemed so positive towards me whether that being flowers or nursing, but that’s her she’s just the most incredible soul.
My love for flowers at this stage was still very much alive despite being in the trenches of nursing, and during this time I was making the manifestations to transition back and how that could look for me.
I wanted to bring a unique and contemporary feel to the floral industry, so I had to take some time to really manifest what I wanted.
The floral industry can be challenging in NZ and for me taking some time to further develop my character and skills was a part of my journey to becoming the business owner I am today.
I am so passionate about all the little details on a wedding day. It really is in the details…
Sometimes it means pushing creative boundaries to where we are comfortable, but having the freedom to add a little drama is something that I am really passionate about.
So for this year, you can likely expect the ribbon era to soften and some really fun NEW styling touches which will add so much edge to my up-and-coming floral briefs.
Oh, this is a tough one….
It would have to be a wedding which we did back in November which was ‘Alice and Wonderland’ inspired.
The couple was magnificent, energetic and just so lovely to work with.
Riley, the bride, really wanted to have an eccentric yet timeless vibe so we opted for a ‘Vogue-inspired’ garden party with an Alice and Wonderland twist.
We rooted strawberry plants as table arrangements, created edible fruit towers and really fun table styling.
Not to mention Riley's incredible bearded iris bouquet which has made quite the show on Tiktok!
I love my weekly visits too!!
Yes, I think I have always loved beautiful pieces, even as a child. Whether that be fashion, art or design….
My mum would always say to me growing up that I was like a magpie - always drawn to pretty things!
As I get older, I am really trying to focus on timeless pieces that I will treasure forever and be passed on for generations.
I like to support local artists who hold a good ethos towards our planet.
Some of my current favourite NZ designers are; Devon Made Glass who works with glass as her medium, of course, Zoe & Morgan for my treasured jewels & Mahsa for the most comfortable cotton shirts.
Recommended Reads
For deepening into the understanding of what you’re looking for in the creation of your piece book an appointment with us.
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